c j. salomon
COMMUNICATION DESIGN
AS A GRAPHIC DESIGNER
I BELIEVE IN THE POWER OF CREATIVE THINKING TO TRANSFORM THE MUNDANE, TO BUILD RELEVANCE, AND ABOVE ALL, TO ADD VALUE.
CLIENTS
A brand is the single most important asset of a company. My job is to help my clients to identify their brand’s core values, brand promise and business strategy. A logo is just one key element of the branding exercise. I help my clients to create a comprehensive system that integrates a brand name, logotype and graphical elements to showcase what is unique, powerful and relevant about that company’s culture. By doing this, a client’s brand can become “alive and meaningful” to its various stakeholders, whether they are employees, customers, or communities.
United Nations Development Programme
NEW YORK, NY
A creative visionary with experience in brand communication, graphic design, and creatives management. Brought on to provide support to the United Nations Development Programme and affiliates companies, including Global Environment Facility, The GEF Small Grants Programme, Climate Vulnerable Forum, Climate Change Adaptation Facility, World Bank, United Nations Development Group, and The MDG Trust Fund.
Devise, develop, and implement the entire creative development lifecycle from concept to completion.
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Subject matter expert challenged to provide creative consultation and design innovation to a company dedicated to assisting countries in several areas. The company assists in developing policies, leadership skills, partnering abilities, institutional capabilities, and build resilience to drive growth, improved services, environmental sustainability, good governance, and security.
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Create unique designs to align with the personal identity of each publication in alignment with organizational guidelines and processes; create corporate communications materials, brand campaigns, manage multiple tactics ranging from annual reports, case studies, display booths for national and international trade shows, exhibitions at the United Nations Headquarters gallery.
Citigroup/Legg Mason
STAMFORD, CT
Creation of branding systems for the following affiliates: Salomon Brothers, Smith Barney, ClearBridge Investments, Western Asset, Private Portfolio Group, Brandywine Global and Legg Mason Funds.
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Provided design direction, consistent with the company’s brand and collateral system architecture including visual themes, page layout, photography, and typography for all print-based work and website.
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Acted as the primary contact between the Design Group and the Consulting Group by providing design consulting and production management services.
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Achievements included establishing, structuring and managing the office’s in-house Graphic Design Group; participating in the development of the firm’s visual identity standards; contributing to the corporate positioning;and integrate brand guidelines and industry-leading style standards. Contributed to and applied forefront design, advertising, and marketing trends.
Design Trust
WILTON, CT
Designed and developed award-winning interactive presentations, websites, and Intranets. Designed and delivered annual reports, brochures, and other printed collateral, packaging, advertisements, and corporate identity systems.
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Accomplishments include award-winning designs and strategic solutions for all media including; websites, intranets, interactive presentations and print.
RECOGNITIONS
Graphic Design USA
The 2004 Design Annual, AGDA, Dec. 2004
Brochures and Collateral 2004,
Salomon Brothers Asset Management Capabilities Brochure
New York IABC
Excellence in Advertising Design, 2002
Advertising Campaign 2001,
Gerling Global Finance smART Solutions
The Creativity Annual
David E. Carter, Creativity 30
Best Trade Ads, Campaign 2000, Jasmin.com
EXPERIENCE
Leveraged experience in brand development as well as traditional and emerging multi-channel marketing to lead creative direction for Fortune 500 companies and non-profit brands. Developed communication strategy and increased brand recognition for notable brands, including AvisBudgetGroup, Deloitte, and Pfizer. Skilled at creating creative layouts to produce technically correct high-quality printer-ready files. Managed expectations by designing and facilitating the development of interactive projects and solutions for clients.
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Responsible for Design Group operations management, which included managing the day-to-day activities of theDesign Group-budget development and scheduling. Acted as the primary contact between the Design Group andthe Information Technology Group.
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Conducted client presentations, wrote creative briefs, developed creative concepts and visual presentations in comprehensive formats, and oversaw the production of project deliverables. Participated in strategy meetings and implemented action items that arose from these meetings. Cultivated direct relationships with clients to assess their goals and needs.
Benedicto Design
NEW MILFORD, CT
CONTACT
MY DESIGN
APPROACH
GIVES VOICE AND SHAPE TO BUSINESS SOLUTIONS, AND STRIVES TO ACHIEVE THE DELICATE BALANCE BETWEEN CREATIVE EXCELLENCE AND COMMERCE ON A DAILY BASIS.